Who owns avery brewing




















By the early s, Avery Brewing had expanded to the point of hitting a wall—quite literally. Just over a year after breaking ground, on a snowy February day in , Avery opened the doors to that dream, which ended up being a brewery, taproom, and restaurant. Inside the 67,square-foot facility sat a new custom-built German-engineered barrel brew house capable of producing up to , barrels per year, a huge step up from the 50,some barrels the brewery produced in With this high-tech brewing equipment, Avery was making some of the best beers of his career.

His production levels increased from 52, barrels in to 62, barrels in Internally, Avery Brewing was battling demons. And although Avery had led the company for more than twenty years by that point, he found himself struggling to effectively move the business forward.

He began to entertain partnership offers from outside investors. Avery says other synergies are expected soon, particularly when it comes to buying raw ingredients, such as grain and hops. Mahou, the largest beer maker in Spain, entered the U. And its new tanks have not reached capacity. Avery says the company looked for a business partner for two years. He met with other breweries and private equity investors but struggled to find the right fit.

Other brewers who sold their companies — even part of them — felt a backlash from consumers. The sale of a stake in the company means Avery Brewing no longer counts as craft brewer under the definition of the Brewers Association , the Boulder-based trade organization, because it is not independent.

Avery says he is unfazed by the change. I just want to be a great brewery. The most apparent manifestation came at the Great American Beer Festival, an event hosted by the association. Because it no longer counted as a craft brewer, Avery Brewing lost its coveted spot at the end of one of the rows, where it had drawn hordes of beer fans each year.

Instead, it appeared at a smaller table in a long row of other brewers. It still managed to draw a line. One reason is that Avery Brewing continues — so far — to act like a craft brewer and talk like one. In June, the brewery hosted the Avery Invitational, a festival that drew some of the biggest names in craft beer from across the nation.

Even as it changes, Avery Brewing is looking to reinforce its origins. About Avery Brewing Co. Facebook 0 Tweet 0 Email 0. All Rights Reserved. Share this Article Like this article? Email it to a friend!



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