Unfortunately, many sites are still only designed to be viewed on desktop computers, despite the fact that we live in a mobile society, and fewer and fewer people are getting their information from desktops.
According to research conducted in by Statista Business Data Platform , about half of people getting their information online worldwide were on mobile devices. Having a website that is mobile responsive is not only surprisingly affordable, your website visitors and Google will both reward you for it.
In , Google notified website owners that they would continue to decrease search results visibility for websites that were not mobile-optimized, because people clicking on those websites were having poor viewing experiences. It is equally important to identify market trends so you can capitalize on new business opportunities. According to a study publicized by AdColony Research , nearly half of the U.
Amazon vs. Barnes and Noble is a great example of this. They compare prices, and if they find it selling for less on Amazon, they buy it there, right on the spot.
Restaurants are another example. Platforms like OpenTable are sending more traffic to responsive sites and getting increasing amounts of reservations because of it. Online retailers with mobile-friendly websites reaped the majority of these rewards by having the foresight to make their online browsing and purchasing experiences easy. The ROI justifies the expenditure. People are constantly on-the-go, and as a result, we tend to want information and experiences quickly. Kissmetrics' analytics say that if it takes any longer than three seconds for a website to load, people will click away from it and not return.
Instant gratification is paramount today. Whether fast-food dining or a ten-minute oil change, we want it now. This behavioral characteristic is what accounts for the continuing climb of ecommerce numbers year over year, and responsive web design means more of the pie for companies with up-to-date websites. There are a number of responsive web design testing tools available for you to investigate the mobile-friendly status of your site.
It will even show you how your homepage looks on a smartphone. Another excellent mobile-friendly checker is PageSpeed Insights by Google.
Finally, if you want to know whether your site is mobile-friendly or not, Google Search Console is a must-have in your redesign strategy. It gives you information on how to improve your SEO and which errors and issues need to be fixed. Direct Line Development offers comprehensive responsive web design services that can make all the difference between a thriving online presence and relative obscurity.
At our Philadelphia, Denver, and Austin studios, our designers intimately understand the need for mobile compatible website design and create new sites accordingly. Our goal is to provide you with the latest in website technology, greater user satisfaction, and increased profitability.
Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs.
Furthermore, mobile phones now have a seperate Google search algorithm as well, so just because your site ranks high via a desktop search doesn't mean it will continue to rank well for individuals for perform the same search via their phone. This issue becomes even more critical when you consider that mobile searches will overtake desktop searches in ! If you think search optimization SEO is important, than your site better be responsive.
Want your web design to look great, no matter the device or screen size? Then responsive web design is the way to go.
But don't just think about today with smartphones and tablets. Think about tomorrow with smart watches, and Google Glass , and whatever new devices pops up for internet viewing. Responsive web design and development will work for them too. There are currently many organizations that actually have two websites: 1 their main site and 2 a second mobile version of their site. This was a fairly common practice before responsive development became the preferred method.
That meant mutiple versions to manage and update - inefficiency! With a responsive site, your site will adapt to each device, providing the relevant layout and content that best meets the users' needs. It also means that your business will only have one site to manage, meaning you'll only have to update content one time, regardless of how different people consume your content. That also means lower web content management costs and higher R. There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience.
A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn't fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception. That's certainly gross and it may also be an indicator of the downfall of mankind, but it is true. Many still do this today. But with ever increasing viewership from mobile users, having two separate versions of one website is a time consuming and high maintenance practice.
Nowadays, you can have just one responsive website that is ready for all devices. This ensures that people you retain your mobile viewers. And they might also remember to visit your website some other time whenever they are in search of services you offer. Another benefit of using a responsive website is: it offers you a lower maintenance cost as compared to running two versions of one website. However, it is relatively expensive in the beginning. But the reduced cost of maintaining two separate websites does add up.
Besides, it takes less time to setup. It frees up more time for you to dedicate to other important areas of your business. And you could also offer tailored location-based offers to drive traffic to your website. Need a place to start, you can access website design offers that are visually appealing and ready for all devices. This is by far one of the greatest benefits of having a responsive website.
Unresponsive websites usually distort the way your website appears on devices like mobile, and tablet.
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